In a bid to increase user privacy and improve web experiences, the digital landscape is constantly evolving. Browsers and companies are making client-side tracking increasingly difficult by limiting the efficacy of cookies and redirects.
The preferred method for navigating these roadblocks has been to use server-side postback tracking. While powerful, you may prefer to track conversions entirely within your website and your user’s browser, without needing to set up a server-side integration.
Compliance with Intelligent Tracking Prevention
User privacy on the internet is a growing issue with policymakers and companies across the globe. In September 2018, Apple launched the Intelligent Tracking Prevention (ITP) 2.0 update for Safari browsers in an attempt to crack down on unsecured, client-side cookie-based tracking. Mozilla and Chrome have announced and released similar initiatives. On compliant browsers, your tracking cookies will be blocked.
To learn more about the ITP and its various releases, you can visit the links below:
Intelligent Tracking Prevention 2.0
Intelligent Tracking Prevention 2.1
Intelligent Tracking Prevention 2.2
Intelligent Tracking Prevention 2.3
Tracking Channels Where Cookies and Tracking Links are Unavailable
Increasingly, influencers on social media platforms are becoming a large source of traffic. Many of these platforms have begun implementing features that disable the traditional tracking link, either by removing them entirely if they detect redirects, or “unpacking” the redirect chain and displaying just the final destination. Both of these approaches are effective at circumventing the tracking server and the cookies they create.
- For traffic to be redirected to the advertiser’s landing page through standard redirection and the session to be stored without cookies.
- For traffic to be sent to the advertiser’s landing page via a direct link and a session to be stored without cookies.
- Conversions are to be triggered based on cookie-less stored sessions for both default and goal conversion points.
Direct links enable advertisers to link directly to their site without redirecting through the TUNE tracking servers. Advertisers would provide direct links decorated with offer and partner ID values to their landing page.